Shel Israel
Shel Israel writes and speaks on social media. He is the co-author, with Robert Scoble, of
Naked Conversations—how blogs are changing the way businesses talk with customers and
is currently working on his second book, “How Businesses Can Thrive in the New Global
Neighborhoods.” (Portfolio, September 2009)
Mr. Israel has addressed social media topics in BusinessWeek.com and FastCompany.com. His blog, GlobalNeighbourhoods.net, is among the world’s 50 most popular business blogs, according to Ad Age.
Since 2005, Mr. Israel has interviewed more than 300 people in 38 countries on social media’s impact on culture and business. His subjects have been more than a little diverse and include Michael Dell, founder of Dell Computers; Wael Abbas, who posts hidden-camera videos of Egyptian police brutality on YouTube; Isaac Mao, China’s first blogger; and GM Vice Chairperson Bob Lutz.
Mr. Israel is regularly interviewed by traditional and online media and has addressed audiences in eight countries on social media-related topics.
Mr. Israel is a senior fellow to the Society for New Communications Research (SNCR), an organization that researches all aspects of social media for business, academia and government. He is also on the board of advisors to SmartBrief on social media.